PLEASE, DESCRIBE THE CREATIVE POSITION OF YOUR FASHION LABEL!
High-End Streetwear label #DAMUR has established itself to distinguish #style and provocative silhouettes in menswear, womenswear and unisex fashion worldwide. Strong colour contrast, bold finishing, asymmetrical details, and sophisticated textile choices present the character of the brand and Berlin city - Sexy, Fun and Adventurous.
WHAT IS THE CREATIVE PROJECT LIKE YOU WANT TO REALIZE FOR FASHION POSITIONS 2021?
For Fashion Positions #3, #DAMUR is levelling up its #kiosk- upcycling project. This time: it showcases it’s upcycled fashion patchwork technique and let visitors try out and design them self!
Through co-creating an art installation together with the visitors with materials from second-hand clothes and deadstock fabric, which give visitors an interactive feature to be part pf the creator for the art installation at the same time to test out the market potential whether the consumers are willing to buy-in to patchwork design and to imagine wearing it as a creative artwork piece.
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